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With over 25 years in the fashion industry, Laurens has worked as brand manager, marketing executive and even filled the shoes of creative director of leading brands. As a photographer this unique experience means a more finely honed eye on the ultimate purpose of the shots than most photographers. Being at the other end also means having experienced some of the things lesser desired traits of some photographers and an avoidance of those practices.
In house advertising departments can also take advantage of these skills before the shoot even starts. Attention getting shots of well suited subjects means more eyeballs on your advertising. Leaving the reader with the right feeling leaves a lasting impression. And ads that are talked about and popular make for a successful campaign,
Understanding your concept and putting it to the right picture is what we strive for at shoots. As part of your team, we work hard to accomplish each of these points.
Great images along don’t always make great ads. If the composure is changed when framed to your specs, much of the intended impact can be lost. If you plan to use the same image in multiple applications it can take specialized knowledge to obtain the correct image. These issues can be greatly exaggerated when people are in the images. And many other similar issues exist.
Because of our experience from multiple ends, we are uniquely qualified to deliver proper results that achieve your goals.
We have access to more models, and a better understanding of them than anyone else. From an agency stand-point we have an ongoing relationship with one the country’s top fashion model agencies, Click Models, inlcluding one of the largest commercial agencies, Flick East West Talent. And if you don’t want agency priced talent, we have one of the biggest databases of female talent that exists.
To better understand this, visit the Model Portal section of this website. Casting services are only available to our clients and partners.
We can do high production catalog style shoots in studio so you can have every style, and in each color way shot for your catalog, website and point of purchase materials.
We can also do Victoria’s Secret Book style shoots in a mansion, on location or in a fun themed way that sets you or your client far apart from competitors.
We can even do a combination or composite of the two so you can have images and sales tools for maximum productivity - and you can even shoot advertising at the same time.
As we do on some editorial shoots, we can provide complete packages that include makeup, hair, wardrobe styling services, as well as models. We can even create behind the scenes videos for viral or customer use.
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Laurens is well known as one of the leading photographers of the time for creating sexy and provocative images iwthout crossing lines that concern most advertisers. Careful posing techniques mixed with thoughtful scenes create content that draws and excites readers without insulting the masses, or Madison Avenue.
The results are achieved through subtle details, appropriate scene selection for the poses, and wardrobe well planned for the story to stay within the confines of acceptability. Yet, the results are almost always sexier than having gone over the top. A full staff including top sub-contractors of all types is available with one call. No need to hire a producer and then pay agency fees for the entire support staff. We can be booked as a package with top wardrobe, makeup, and hair. We can also offer location and video coordination saving thousands of dollars compared to the traditional costs of shoots.
You can shoot more content, save money, and sometimes both. We carry a 4 million dollar liability policy and can add the publisher, locations and other third parties that may require it without your having to lift a finger.
With extensive celebrity experience, we know how to handle the talent, publicists and even media and still get everything needed in short time. We’ve done 5 scene shoots in under 90 minutes (not including makeup and hair), and have worked with 4 separate television crews recording at the same time.
We’ve adapted to all conditions to get the job done. We’ve shot pictorials through storms, power losses, in the blazing sun, howling winds, and even through a major earthquake. We understand deadlines. We’re result oriented and excuse free.
We can plan travel, negotiate locations, and we have travel packs for most equipment. Remote locations without rental are not a problem. We work well within different cultures and are adept at organizing and planning ahead. Laurens has shot on 6 continents including many third world countries.
With extensive experience working with publicists and in the public relations industry, media at shoots is never a problem. Your brand will come first and we’ll see to it that as an extension of it things will go smoothly.
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